goingbacktoschool
29 Jul 2013

Going Back to School Later in Life

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    Education is a very important asset to have no matter at what point in your life you decide to go back to school. The reason for continuing your education may be because of a number of reasons. Perhaps you are looking for a career change or maybe you finally just…

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    20 Jul 2013

    App marketers gain higher-value users via subcategories

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    July 16, 2013 Apple App Store boasts more than 50 billion app downloads As the application market continues to grow, marketers are increasingly looking to rank well in smaller subcategories as a way to stand out in app stores. New ad formats such as video and a focus on finding a lifetime value for app users are growing in importance for marketers. Marketers should also start gearing up for expected changes with Apple’s iOS 7. “As the App Store gets more crowded, success within a category or subcategory is becoming more important,” said Craig Palli, chief strategy officer of Fiksu, Boston. “Subcategories tend to produce higher-value users than overall listings, and it’s more affordable to generate the…

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  • Paralegal
    15 Jul 2013

    What Exactly is a Paralegal?

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    For anyone interested in starting a career in the legal field, one exciting and rewarding position is that of the paralegal. These individuals are often considered the right-hand assistants to…

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