Cannabis Business Management Plan Developing and Executing Strategies
This course provides a comprehensive framework for navigating the Canadian cannabis industry, focusing on market research, operational strategies, regulatory compliance, and financial planning. Participants will develop the skills necessary to create a robust business plan and successfully manage cannabis ventures, preparing them to analyze opportunities and navigate market complexities.
$500 CAD
Course Overview
This course equips participants with the essential skills to develop and execute a comprehensive cannabis business management plan. Key topics include:
Identifying target markets and conducting competitive analysis.
Understanding licensing requirements and navigating Canadian cannabis regulations.
Developing budgets, pricing models, and ROI projections.
Course Curriculum
Our comprehensive 3-week curriculum covers key aspects of cannabis business management, including market research, regulatory compliance, operational strategies, and financial planning.
- Overview of the Cannabis Act and market segments (medical, recreational, edibles, topicals)
- History and evolution of cannabis legalization
- Current industry landscape and major players
- Vision, mission, and core values
- SWOT analysis and business model design (B2B vs. B2C)
- Licensing and types of cannabis businesses (LPs, processors, retailers, microcultivators)
- Identifying target markets and consumer personas
- Competitive analysis
- Financial feasibility, demand forecasting, and break-even analysis
- Product differentiation: flowers, edibles, extracts, wellness products
- Branding within strict Health Canada regulations
- Marketing and advertising restrictions (Cannabis Regulations Part 6)
- Facility planning (indoor, greenhouse, micro-cultivation)
- Supply chain and distribution networks
- Lean manufacturing and process optimization
- Inventory, batch tracking, and seed-to-sale systems
- Understanding licensing types and application processes
- Security, packaging, labelling, and recall requirements
- Recordkeeping, SOPs, and audit readiness
- Employment law and HR compliance
- Capital requirements and funding sources (private investors, grants)
- Start-up and operational budgets
- Pricing models and ROI projections
- Financial statements and KPIs
- Retail strategy in a regulated environment
- Building relationships with provincial distributors (e.g., OCS, SQDC, BC Liquor Distribution Branch)
- E-commerce compliance for medical cannabis
- Customer service and education
- Building and managing cross-functional teams
- Cannabis-specific HR considerations (training, hiring practices)
- Leadership skills for start-up founders and managers
- Writing and presenting a complete business plan
- Goal setting, action plans, and project timelines
- Identifying and mitigating business risks (regulatory, financial, reputational)
- Exit strategies and business continuity planning
Course Schedule
Our 3-week program consists of two 4-hour sessions per week, designed to fit into your busy schedule.
9:00 AM – 01:00 PM
6:00 PM – 10:00 PM
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