If you pursue a career in tablet apps development, you will have to overcome many challenges before your app becomes popular. Chances are that your app is not utterly unique, but this is not necessarily a bad thing. In fact, if there are apps addressing a similar niche, it means that you can capture a share of that market. Moreover, some of today’s most successful products are not all that unique or original.
To succeed, you need creativity and flexibility in your marketing approach to differentiate yourself from competitor apps. Here’re some useful tips to make your app stand out in a crowded market place:
1. Solve a real problem in a simple way
Any user browsing apps in a store is looking for something specific. They may have a specific need, such as puzzle games, dieting, meditating, and shopping. Some apps try to address the whole spectrum of dieting, exercise, shopping, and the likes, which can be overwhelming for the consumer. If your app focuses on solving a specific concern, and enhancing the user experience, you can get more downloads, good ratings, and even recommendations.
2. Catchy “about” screen
When users search a list of apps, they will be lured to those with an attractive description and images first. Make sure that your description includes the features and benefits that a user is probably looking for in that category, as well as a matching image.
3. Strong app rating
Users will usually have to choose from several apps. As attractive as your branding may be, studies show that 77% of users won’t download an app with fewer than 3 stars. At the same time, boosting your app ratings by a single star can increase downloads by over 300%. This means that a 2 star app can increase downloads by nearly 600% if they can reach 4 stars.
But to receive a rating, your app must be first downloaded. It’s hard to control the user experience and their ratings. But you can increase the chances of a positive response by watching users’ app behaviour and prompting them to rate the app at the most appropriate time like when they are likely to be enjoying the experience.
Final tip: Focus on Relationships
Brand experts believe that building relationships is key to success. Using things like blogs, social media, and emails, you can redirect users to your app in the store, bypassing all other similar apps. Interacting with potential users outside the app store allows you to build relationships, trust, and credibility. Your audience will be the first to download your app, leave high ratings, and set the stage for other users to choose you over competitors.